Running from the 15th to the 17th June, London officially held the first fashion week dedicated soley to Menswear. Alongside Mr. David Beckham being the first man to grace the covers of British ELLE (a luxury fashion magazine for WOMEN) being hailed 'an icon and possibly our hottest ever cover star', Menswear has well and truely made their stamp on the fashion industry.

The three-day showcase for Britain’s best designers of menswear was hailed a ”phenomenal success” after sixty presentations at venues across the capital. In previous years menswear collection shows have been shoe-horned into the poorly attended final day of British Fashion Week. The schedule included everyone from breakthrough names such as Shoreditch based knitwear and leather designer James Long and Central St Martins graduate Christopher Shannon to the heritage tailors of Savile Row. The range of different brands were complimented alongside the unusually paired front row attendees such as Elton John and Tinie Tempah, both suited to perfection!

Back to David Beckham... clad in Louis Vuitton cashmere tops, Alexander Wang t-shirts, Dior Jeans and heavy-duty biker boots he surpsingly managed to pull off his cover girl duties. From his mysterious black and white photos to his charming interview... It actually worked, however, not quite the 'sex symbol' Elle claimed him to be. We all know that if you are going to get a 37 year old man on the cover it should have been Leonardo di Caprio... Phwooooar... Now he definitely IS a sex symbol... and an incredible actor.

I'm also becoming incresingly aware of mens fashion adverts creeping into our female orientated fashion magazines. All of a sudden a simple 'Eau de parfume pour homme' can create a stunning double page spread. And each month they slip in a few more male related advertisements... But why not? Fashion should be embraced by both female and male and i think men could all do with a few designer items in their closet or atleast have a little more fashion awareness. Whether it's a David Beckham inspired Alexander Wang t-shirt to a Saville Row tailored suit, it makes such an unquestionable difference... and apparently 'a tailored suit is to men what lingerie is to women.' A tailored suit can deliver the quality, style and prestige that we want to see in our British men! A sloppy, cheap, unfitted suit just does not have the same effect. For the perfect example just look at James Franco's campaign for the male perfume 'Gucci by Gucci pour homme' and you will immediately understand:

Here we can see James Franco working his beautiful Gucci suit into
a simple yet stunning double page advert. Possibly my favourite advert
out of the British Vogue i found it in!

I look forward to the future of men's fashion. I'm expecting big things and in the fashion industry that is always what we are guarenteed,

jessica XX