Thursday, 26 July 2012

The Kardashians: A Negative or Positive Influence on Society?

The following article isn't directly focused on fashion, however, recently I've started watching the programme 'Keeping Up With The Kardashians' and it is addictive.

On telling people my new addiction I haven't had any positive responses. Apparently the Kardashians 'summarise everything that's wrong with this world', 'set a bad example' and are 'disrespectful and have no shame.' I understand what they're saying but most of you haven't actually watched the program so I find it hard to listen to your criticism.

Personally, I think all evidence points to these ladies being extremely successful business women. The shelf life of many relaity TV stars is short, all falling out of the spotlight pretty fast. The Kardashians have managed to avoid this trend by staying relevant for 5 years now (about 700 years in reality TV time) with their success leading to a number of just as successful spin-off shows, including, 'Khloe and Lemar', 'Kourtney and Kim take New York' and 'Kourtney and Khloe take Miami.' Subsequently they've created multiple products and business ventures from their famous last name. Some could argue that infact they're just marketing tools as i find it highly likely that they didn't independently come up with any of their ventures. However, they've gained considerable wealth through their celebrity status and through indirectly tweeting about their products every other tweet, they are advetiving everything and anything to us innocent, naive fans. For instance Kourtney's, 'I love this python print maxi dress!! Such a fun look for Spring'. Obviously, an item from their K-Dash collection. You know what? I actually think it's a great idea! Admittedly, a bit misleading...

Along with many other reality TV stars, one must be urged to ask if they actually have any talents? The whole Kardashian family have evidently become famous solely through their reality TV show. Honestly, they create nothing of value for Western society, instead they promote the idea that if you are born rich and good-looking, that's basically enough. For those who don't take it seriously, it can provide entertainment for 30 minutes or so. But if taken as 'reality', it then has a danger of harming its audience with unrealistic expectations.


Furthermore, I do think that this materialistic, lavish family should be praised for their family values, morals and support for eachother. Whether real or forced for the cameras, the importance of family is evident throughout, with each episode leaving you with a fondness for family, despite the initial dramas the Kardashians will inevitably hit to rake in us viewers.


The Kardashians. (From Left) Kylie, Kris, Kourtney,
Lamar, Khloe, Rob, Kim, Bruce, Kendall
So, do you think The Kardashians hold a negative or positive influence on society?








Wednesday, 4 July 2012

SALES!!!!

Looks like the Spring-Summer'12 sales have finally begun!

My favourite time of year to grab a bargain, but my least favourite time of year to actually shop with the hectic crowds willing to do anything to get their hands on that reduced Mulberry bag or even that 80% off standard topshop basic. It's a man eat man world out there. Death is almost imminent. In the last sale we had the Footlocker tragedy where a teenager was stabbed at the shoe store on Oxford Street over a particular pair of trainers they both wanted. Then we've got the teen girl who was trampled to death in Walmart in the morning rush to get shopping deals. Ridiculous.

Red signs fill the windows of every store drawing people in like moths to a flame. This time of year gives a design team the perfect opportunity and excuse to get creative. Harvey Nichols for example. They really did 'take the piss' using the slogan 'try to contain your excitement' with the models peeing themselves in their luxury clothes from sale over-excitement:


Yes, I agree... Gross. But all press is good press, right? 


Anyway, to have a great day of bargain hunting, I advise you follow the following checklist to ensure your survival and a successful shop:

- Clear frame of mind
- ALOT of time
- A budget (easy to get carried away and become unstoppable with your card)
- Know what your wardrobe needs. Dont return with some useless items just because you couldnt resist the big, red discount label
- Strength.. physical and mental... Don't give up!
- Regular food and water breaks. Occasional coffee break.
- Always remember you're buying at the end of the season. Summer is nearly over. Will this item still be in fashion next year? Is it worth it?


Will locate my favourite on-line and in-store bargains to share with you all soon,

jessica XX